Why It’s Important To Have The Right Idea At The Top Of Your Mind.

In marketing, there is a concept known as TOMA, or “top-of-mind awareness”, which refers to a brand or specific product being first in customers’ minds when thinking of a particular industry or category. So, for example, when I think of cars, BMW stands out for me. Or when I think of chocolate, I can’t but envision myself opening and unwrapping a ‘Toblerone’ bar.